The Audacity to Podcast Daniel J. Lewis

“Artificial intelligence” (“AI”) has made huge leaps in abilities within a very short time. It was only a few years ago that I felt on the cutting edge teaching how to use AI tools like Jasper (originally called “Conversion.ai” and “Jarvis”), even before ChatGPT was released.







Now, AI has become so prominent, that it's almost surprising if a software company of any size is not offering some kind of AI-based solution.







While inflation has skyrocketed the prices of almost everything, the cost for accessing AI has significantly dropped. When I first started using AI, a good plan with access to only one central AI system cost $99 per month. But now, you can use a tool like Magai to use a whole bunch of different language- and image-based AI tools starting at only $19 per month!







(As an affiliate, I earn from qualifying purchases through these links. But I recommend things I truly believe in, regardless of earnings.)







All this potential means we need to quote the line from Spider-Man, “With great power comes great responsibility.”







And thus why I want to share these warnings with you, to advocate for responsible use of generative AI, large language models (LLMs), machine learning, or whatever you want to call it.







This warnings apply to any kind of content-creation, not only podcasting!







(And in case you're wondering, I did not use AI to create any of this content, but I might be using some AI to transcribe or help me market this content.)







Aside: most warnings apply to generative AI, but not repurposing or enhancement AI







Before I get into my list of warnings about using AI, I want to clarify that these are focused using AI to essentially create something from nothing. I still think AI can be a great assistant on your content. For example, processing audio or video, clipping excerpts, suggesting marketing approaches, improving how things communicate, repurposing, and more. All of those things start with your intelligence, and then the AI works from that.







But I see most of these warnings as applying solely to generative AI, or when you start with nothing but a prompt.







Now, on to the warnings!







1. Undisclosed use of generative AI can get you in trouble







YouTube, social networks, and lots of other websites and platforms are starting to require you to disclose whenever you're putting out content generated by AI. And I think this is a good thing to do as it helps the potential audience know what kind of quality to expect.







Even for things like podcast transcripts, it's good to disclose whether AI was used to transcribe the audio. As I mentioned in my previous episode about using podcast transcripts, someone on your podcast might say, “I love two li'l puppies,” but the AI might transcribe it as, “I love to kill puppies.” Sometimes, even omitting a single word can drastically alter the meaning. For example, imagine accidentally omitting the “not” in a sentence like, “I'm not guilty.”







This doesn't necessarily mean you must disclose every time you use ...

Inside jokes can offer fun potential for your podcast, but also some potential costs. Here are some brief things for you to consider as you engage with your podcast audience.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/insidejokes



## Where inside jokes come from



## What about the new listeners?



## Turn inside jokes into swag



## Community Corner



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Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Monetization is not the only profit you can get from podcasting! And you shouldn't be the only one to profit, either! Nonetheless, here is why I think you should put P.R.O.F.I.T. first in every aspect of your podcast.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/profitfirst





## The order of podcasting cornerstones



## The Podcast P.R.O.F.I.T. Paradigm™



## P.R.O.F.I.T. is for all podcasters, not only professionals



## Your podcast P.R.O.F.I.T. should power your decisions



- Start with Why: How Great Leaders Inspire Everyone to Take Action: https://www.amazon.com/dp/1591846447?tag=theaudacitytopodcast-20&linkCode=ogi&th=1&psc=1



## Remember P.R.O.F.I.T. for your audience



## Podcasting P.R.O.F.I.T. in one word: why?



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Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Apple provides a portal for you to submit and manage your own podcast in Apple Podcasts. It's called Podcasts Connect. Plus, countless other podcast apps and podcasting tools rely on Apple's data through their free API. Whether your podcast has been in Apple Podcasts for years, or you're just starting out, I suggest you check these 8 things right away!



Please share this episode from your podcast app or https://theaudacitytopodcast.com/checkapple



## 1. Check that you have agreed to Apple's terms of service



- podcastsconnect.apple.com: https://podcastsconnect.apple.com/

- There might be additional new terms you must agree to, or you might need to provide legal or financial information: https://podcasters.apple.com/support/883-agreements



## 2. Check that your podcast is in your Apple Podcasts Connect account



- Contact Apple through this form: https://podcastsconnect.apple.com/contact-us?content_type=podcasts&topic=missing-podcast-s&locale=en

- This is crucial to do with all your podcasts, especially any duplicate podcast listings you might have: https://theaudacitytopodcast.com/how-to-fix-duplicate-listings-in-apple-podcasts-or-other-podcast-apps/



## 3. Check that your podcast information is correctly loaded in Apple Podcasts Connect



- Cast Feed Validator: https://www.castfeedvalidator.com/

- Podbase Podcast Validator: https://podba.se/validate/

- TrueFans Podcast Validator: https://validator.truefans.fm/



## 4. Check the optional Apple Podcasts information fields



## 5. Check your Apple Podcasts distribution availability (affects other apps)



## 6. Switch the transcript default to use your provided transcripts



- using Podcasting 2.0 transcripts: https://theaudacitytopodcast.com/how-to-use-podcast-transcripts/



## 7. Check your Apple Podcasts ratings and reviews



- There is also a “Ratings and Reviews” page that lets you see your Apple Podcasts (and only Apple Podcasts) ratings and reviews: https://podgagement.com/how-to-check-all-your-podcast-reviews-and-ratings-in-apple-podcasts/

- You should use Podgagement to engage your audience and grow your podcast: https://podgagement.com/

- See your ratings and reviews from Apple Podcasts: https://podgagement.com/how-to-check-all-your-podcast-reviews-and-ratings-in-apple-podcasts/



## 8. Check your Apple Podcasts analytics



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here's what all of that means, and whether it even matters!



Please share this episode from your podcast app or https://theaudacitytopodcast.com/iabstats



## Who is the IAB?



## What are IAB stats



- These IAB guidelines get updated every few years. As of March 2024, the latest version is 2.2 still in proposal stage for public comment.: https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/



## IAB "compliance" versus "certification"



- You can see the list of certified podcasting companies here.: https://iabtechlab.com/compliance-programs/compliant-companies/#



## Why IAB-certified podcast stats are good



## But every standard will have loopholes



- Some podcast networks put ads in mobile games: https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/

- In my past research for testing the fastest podcast hosting: https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/



## Why you don't actually need IAB-certified podcast stats



## I've changed my mind about IAB certification



## New feature: The Community Corner



- Dave Jackson responded to my “mythinformation” line with a voicemail: https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Transcripts have long been promoted as ways to make your podcast more findable and accessible. But it's only recently that podcast transcripts have become actually useful!



Although I didn't plan it this way, the timing of this episode is perfect because I just launched a new feature on Podgagement that automatically transcribes audio feedback from your audience!: https://podgagement.com/



Please share this episode from your podcast app or https://theaudacitytopodcast.com/transcripts



1. Don't believe the myths about podcast transcripts



Myth 1: "Transcripts are good for podcast SEO"



Myth 2: "Transcripts make your podcast accessible"



2. (Optional) Use transcripts with podcast-production tools



- Here are my current favorite transcription-based tools to help when your episode is still in this early post-production stage right after you've record:

- Descript (audio and video): https://theaudacitytopodcast.com/descript

- Adobe Podcast (audio)

- Adobe Premiere Pro (audio and video): https://theaudacitytopodcast.com/audition

- Adobe Audition (audio transcript features coming soon)

- Hindenburg (audio)



3. Make properly formatted podcast transcripts



- Easy access to artificial intelligence (AI) tools has made creating transcripts a whole lot faster, easier, and cheaper. The editing tools I mentioned all use AI to generate their transcripts, or you could use other services, too:

- Castmagic: https://theaudacitytopodcast.com/castmagic

- Capsho: https://theaudacitytopodcast.com/capsho

- Auphonic

- Buzzsprout's Cohost AI addon: https://theaudacitytopodcast.com/buzzsprout

- Transistor's AI transcripts feature

- Otter

- Rev



- These use OpenAI's free and open-source Whisper model.

- MacWhisper Pro (macOS, free and paid versions)—this is what I used and usually get really good results from: https://theaudacitytopodcast.com/macwhisper

- Whisper GUI (Windows, free): https://grisk.itch.io/whisper-gui

- Run Whisper from the command line (free, but super geeky): https://github.com/openai/whisper



4. Edit your podcast transcripts



5. Put the podcast transcripts in the right places



6. (Optional) Use your podcast transcripts for promotion



- Magai: https://theaudacitytopodcast.com/magai

- Castmagic: https://theaudacitytopodcast.com/castmagic

- Capsho: https://theaudacitytopodcast.com/capsho

- Buzzsprout: https://theaudacitytopodcast.com/buzzsprout

- Descript: https://theaudacitytopodcast.com/descript

- Headliner: https://theaudacitytopodcast.com/headliner

- Try Podgagement, now with automatic transcripts for voicemails from your audience!: https://podgagement.com/



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005